GO-TO-MARKET

Sending cold DMs is both an art and a science. It is the modern version of knocking on someone’s door uninvited, yet hoping they welcome...

Many founders in web3 projects fall into the trap of thinking that tokenomics is a business model. They design elaborate charts showing...

Raising capital in startups traditionally required a closed-door process. Founders prepared long business plans, courted venture firms,...

Raising capital in web3 forces founders to play on multiple levels at once. Unlike traditional startups where investors care mostly about...

Social media is the most important communication funnel in the web3 space. It is not just a promotional tool, it is the stage where...

Airdrops are one of the most talked-about growth tactics in web3. They seem simple on the surface: give away free tokens, attract users,...

Go-to-market strategy in web3 is not simply about putting a token live or launching a website. It is about orchestrating trust,...

Someone needs to say it. Tokenomics is the invisible economic engine that powers web3 projects. It governs how users behave, how...